There is a famous song that defines Salvadoreans as people that eat everything, enjoy everything and do everything. I have checked these lyrics are right. There is a word usually used for referring to Salvadoreans, this is “rebuscados”. If someone is “rebuscado” it means he does the impossible to achieve what he needs: paying back a loan, help a relative or feed his family. As they say, they can even sell rocks to find a way to survive.

Like many countries in the American continent, poverty affects great part of the population and a job is extremely difficult to find. This is why many people decide to be entrepreneurs, because the only opportunities they find are the ones they create.

But even if they want to start a small business it is extremely difficult to do it. Most of the people don´t have enough money to begin and they have no access to banks. These institutions normally require having a job, presenting an electricity bill, having properties to set as guarantees, etc and the majority of these humble people do not satisfy these requirements. And even if they do, the high interest rates they have to pay makes the business unprofitable. The other day one woman told me she had a one-year loan with a well-known bank and she had to pay back the same amount of interests and capital. Crazy.

One more thing Salvadorean entrepreneurs face are maras, or also known in the USA as gangs. It is the cancer of El Salvador. They are groups of young people (10 years to 30) that control the areas where they live. They oblige businesses to pay a rent, arguing that they will protect them from other people. If they don’t pay the amount, they can end badly.

There are several options:

1. Paying the rent.

2. Not paying, close the business and move to another area.

3.Not paying and continue with the business. If they do this, there will probably be a death in their family.

And this is real live in El Salvador. Yesterday we were visiting a client that had one of the most successful businesses in “Puerto del Triunfo”. Gangs required her to pay a rent that was higher than the amount of the loan she received few months ago. She paid what she could (the same amount as the loan,1000$) , but this was not enough for the gangs. Her son started to receive serious threats to kill him. She had no option. She closed the business and moved to a different area. Now she and her family hardly live with a small pupusas business.

Not easy the life they have and the risks they face. But despite all these difficulties, they continue fighting for their families and dreaming in a better future. Thanks to organisations like Fundación Campo, Padecomsm and Apoyo Integral that collaborate with Kiva, they receive those opportunities they were looking for.

These are loans that change lives.


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Ever since I can remember, I imagined myself suit up, wearing a tie and working in the stock market. I got my Finance and Business Management Degree in Deusto University and ESCP-Paris, and I achieved my objective: I joined a Wealth Management boutique. But after a couple of years of tough fight with European financial markets (especially with Spanish one) I had the opportunity to participate in “Imagine”, an innovation and entrepreneurship program in Silicon Valley. Visiting companies like IDEO, Google, lots of start-ups like Waze and of course Kiva, opened my mind and made me realize my passion was helping the poor and the moment to do what I loved was now. That´s why I decided to quit my job and to live a life experience doing 3 Kiva fellowships in 3 different continents and languages. But after the 2nd one, this unique opportunity appeared and my dream of being part of Kiva team came true. Keep on dreaming with Kiva!

http://www.youtube.com/watch?v=uiEasEC3dP0