May 21, 2009
By Chelsa Bocci
"Play" for Kiva and pass it on!

LimeLife.com, a leading women’s digital media company, has recently launched the “Apps for Good” charitable donation program. LimeLife will donate 10% of the profits it generates from downloads of its iPhone game, Hollywood Hangman, between today and Sunday, June 21st to Kiva!

Your download of the iPhone game will help pave the way for women like Amavi Akoete, a Togoan 35-year-old mother of six, to grow her jewelry business or Yen Pham Thi, a 35-year-old mother of two infants, to expand her cattle business. How can you participate in LimeLife’s Apps for Good charitable campaign?

  • Between today and June 21st, download Hollywood Hangman to your iPhone or iPod Touch (this is a word-guessing game with a Hollywood twist – perfect for people who love entertainment trivia, celeb gossip and word games).
  • Forward this email, tweet, and update your social networking status to let your friends know about LimeLife’s Apps for Good campaign! 
  • Track the progress of LimeLife’s Apps for Good Campaign by following the LimeLife iPhone Twitter feed.

As an additional incentive, LimeLife will donate another 5% of profits to Kiva if Hollywood Hangman becomes one of the Top Five best-selling word games on iTunes by Sunday, June 21st. Let's see how much we can raise together!

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Chelsa was part of the founding team at Kiva in 2005 and was responsible early on for establishing Kiva's global Microfinance Partnerships program where she managed a great deal of relationships with Kiva's Field Partners, primarily in Africa, and oversaw Kiva's Microfinance Operations programs; Inventory Management and Kiva's expansive Fellows Program. Chelsa is currently responsible for leading Kiva's Marketing and Community teams, which includes Online Marketing, Social Media Marketing, Content Management, Community Engagement and Support. Prior to Kiva, Chelsa was a Corporate Recruiter and Immigration Specialist with Barclays Global Investors. She returned to the U.S. following a period of extensive world travel and work abroad; including Social Work with HIV-positive children in South Africa and tsunami relief efforts in Thailand and Indonesia. Chelsa received her B.S. in Psychology from Santa Clara University, and has completed certifications in Social Performance Management, Framework for Reporting/Analysis/Monitoring/ Evaluation (FRAME), Behavioral Interviewing/Talent Selection, Risk Management Strategies, and Human Resources Management.

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